Forget the bidding for the players. By far the most interesting outcome of the auction of cricketers for the Indian Premier League is the signing of a deal to stream live coverage of the matches on YouTube.
Last year it was Setanta who carried live pics of the IPL. Their demise has left the door open and it is intriguing that it should be Google, YouTube's owners, who have marched right in. Until now YouTube has been regarded as a cheap, cheerful but not necessarily serious player in the world of moving pictures. That is about to change. And if they can attract an audience for the IPL, how long before they join the contest for horse racing, boxing, and even the Premier League?