One TV deal which didn't attract huge publicity is the one just concluded to bring TT motorcycle racing to ITV.
North One is a production company which last year bought the rights to film and distribute TV coverage of the famous road races on the Isle of Man. They took over from well-established Manx firm Greenlight TV, amid much smacking of gobs.
Now North One are showing they mean business by selling 11 one-hour highlight packages to ITV4, plus two one-hour shows to the main ITV channel.
TT racing is a phenomenon and the riders are unquestionably the bravest and daftest men and women in sport. Check it all out at the beginning of June.