Wednesday, 9 December 2009


Relations between the media and top sports stars are often undermined by a perception by the stars that we need them more than they need us. When push comes to shove, or more pertinently when Tiger hits a hydrant, this fallacy is exposed.

Data gathered by an American agency Nielsen reveals that Tiger Woods has all but disappeared from advertising on US TV screens. The last primetime advert featuring Tiger was a 30-sec commercial for Gillette on November 30th. This is quite a shutdown considering that 15 different companies including Tag Heuer watches, Gatorade and Nike had been using Tiger in regular TV commercials since June.

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