Tuesday 25 August 2009

CAN MURDOCH SAVE THE MEDIA?

I take a small amount of comfort from the closure of the freebie, The London Paper. I'm gutted for the journos who are losing their jobs but encouraged by the response of several media commentators who see this as evidence that Rupert Murdoch (owner of The London Paper) is moving towards paid-for news instead of giving it away for nothing.
The Guardian quotes Murdoch recently stating that his goal is to "increase our revenue from all our content." And that includes online content.
That is where, perhaps, a glimmer of light can be found in what has been a pretty dark sky this year. If Murdoch's News Corp really is developing a method by which money can be made from online news, then the long-term benefits to journalists will far outweigh the current gloom at The London Paper.
The Guardian quotes media analyst Douglas McCabe: "Murdoch is saying 'enough is enough.' He's saying newsrooms have value and by giving away free content you devalue them."
That isn't just music to my ears as an educator of journalists of the future - it should resonate with the entire industry as well.

No comments: